1. What the badge is. The "Entry checked" badge is a digital mark provided to current members of WhatHolistic. The standard badge is an embedded element served live from whatholistic.com that links to the member's listing. It exists so the public can click through and see the member's live verification status, dates included.
2. Licence. While your membership is active and in good standing, WhatHolistic grants you a non-exclusive, non-transferable licence to display the badge on your own website using the live embed, in connection with your own practice only.
3. Approved form. The badge must be used in the form provided (the official live embed code from your dashboard), without alteration to its wording, proportions or colours, and without being combined with other marks in a way that changes its meaning. The embedded badge must keep its link to your listing intact.
4. What the badge means, and what you must not imply. The badge means: this practitioner's accepted register entry and insurance evidence have been checked by WhatHolistic, with dates shown on their listing, within the relevant advertised scope. You must not present the badge as meaning anything more: not a government or NHS endorsement, not an endorsement by any register whose entries we check, not a licence, not proof of skill, and not an award. You must not use the words "regulated", "licensed" or similar next to the badge in a way that implies official status, and never place it beside a protected title (such as "physiotherapist", "osteopath" or "nurse"), or beside "doctor", unless you hold the statutory registration that title requires.
5. Where it may not be used. The badge must not be used: on websites or materials for services you do not personally provide; by practices or employers to imply that unverified staff are verified (each practitioner needs their own membership); in any misleading context; or in paid advertising in a way that implies WhatHolistic endorses the advertisement.
6. Automatic expiry. The embedded badge is served live. If your membership lapses, is suspended or is removed, or a required register check or insurance expires, the served badge automatically stops displaying active status (it switches to a grey “Not currently active” state, which names no reason) and its link resolves to a page stating that the listing is not currently active. You acknowledge that this is how the badge works and that it is essential to what the badge means.
7. Mandatory removal on lapse. If your membership lapses or ends for any reason, you must remove all static uses of the badge (downloaded images, screenshots, printed materials, email signature graphics, social media images) within 7 days. Continuing to display the badge, or to describe yourself as a current listed member of WhatHolistic, after your membership has ended is a misrepresentation to the public. We check, and we treat continued use as a matter for the Complaints Procedure and, where necessary, for further action.
8. Static materials. The active badge is licensed for the live website embed only. Do not use screenshots or printed copies to imply current evidence. A directory membership record is dated and is not proof of a current register entry or insurance.
9. Ownership. The badge, the name "WhatHolistic" and associated marks remain the property of Truly Empowered Ltd. Nothing in these terms transfers any ownership to you.
10. Revocation and changes. We may revoke badge permission on breach of these terms, on suspension, or on removal from the directory. We may update the badge design or these terms; members are given notice through the dashboard and by email, and the live embed serves the updated artwork.
11. Non-members. Any use of the badge, or of wording implying membership, by a person who is not a current member is unauthorised and will be pursued.